Seven Things Everyone Should Know About EMV

After years of build-up, we are finally entering the home stretch for EMV deployment in the US. Yet, the overwhelming consensus is that the industry is still not ready for EMV. By most estimates, only 30-50% of merchants in total—and a far lower number of small businesses—are setup to meet the deadline. Among issuers, experts estimate that less than 50% of cards will be EMV-enabled by EOY, and again, the number is far lower among small issuers.

Digging into the reasons behind these low numbers, it seems that the biggest challenge to EMV is confusion. During a recent EMW webinar attended by small and mid-sized banks, 33% said they had not started on EMV deployment and another 40% said they had st ...

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