Shopify, which makes software to help retailers sell online, has gone a step further by introducing its Mobile Buy SDK and adding Apple Pay to facilitate selling through mobile apps.
Shopify’s Mobile Buy SDK connects the seller’s app directly with Shopify eliminating the need to set up payment gateways and build an order management backend. With few lines of code, sellers can add a native button or embed a responsive online store into their mobile app and start selling. Once it is connected, all the order details, customer details and payments existing in their mobile app will appear on Shopify.
As per the website, Mobile Buy SDK gives sellers access to a broad set of ecommerce APIs provided by Shopify which includes product lists, cart management and checkout. This lets sellers build a more native ecommerce experience into their shopping app.
The addition of Apple Pay provides a secure checkout and a one-touch payment option for the buyers. More and more retailers are exploring the option of integrating Apple Pay for their online apps for its safe payment system. Retailers like Best Buy and Target have already added Apple Pay to make purchases in their mobile apps.
About the company:
Shopify has just completed its IPO and has raised $131 million, valuing the company at $1.27 billion. The company’s private equity investors include Bessemer Venture Partners, FirstMark Capital, OMERS Ventures and Georgian Ventures. The company has created online stores for a variety of retailers. As per Shopify, 162,261 merchants have subscribed to its platform from about 150 countries as of March 31.
Shopify was born when Founder Tobias Lutke had to sell snowboards over the internet. The complex and expensive options for small businesses to set up online stores gave him the idea to start Shopify in 2006 to solve the problems for others.
Headquartered in Toronto, Canada, the company has over 500 employees. It has acquired Jet Cooper and Select Start Studios.