Shopkick brings iBeacons to Macy's, Calls it ShopBeacon

All Hail the Beacons! This Bluetooth Low Energy technology is getting hotter by the day. Lets Talk Payments had recently written about Apple’s intention to introduce the iBeacon Technology at its retail stores. There is a stripped down version of that concept already in the market. On 20th November 2013, Redwood City, Calif. based Shopkick announced a partnership with Macy’s to deploy iBeacon transmitters or ‘ShopBeacons’ throughout the 155 year old de ...

To continue reading, sign up for MEDICI Inner Circle and get free access for 7 days.
100,000+ FinTech professionals trust MEDICI Inner Circle to stay up to date on the latest in financial services.