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Shopkick brings iBeacons to Macy's, Calls it ShopBeacon

All Hail the Beacons! This Bluetooth Low Energy technology is getting hotter by the day. Lets Talk Payments had recently written about Apple’s intention to introduce the iBeacon Technology at its retail stores. There is a stripped down version of that concept already in the market. On 20th November 2013, Redwood City, Calif. based Shopkick announced a partnership with Macy’s to deploy iBeacon transmitters or ‘ShopBeacons’ throughout the 155 year old de ...

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