Skepticism around EMV adoption continues, awareness required

The EMV adoption is gaining traction slowly and many retailers/merchants are implementing EMV enabled POS. But it is noticeable that in the U.S. adoption of the chip based payment card technology has been slow. However, recently retail players like Target and Wells Fargo have increased their efforts in adopting EMV. Verifone, a payment terminal provider in U.S., has made most of its terminals EMV-compatible. There are issues inhibiting widespread adoption of EMV in U.S.:

  • Merchants and concerned institutions have been comp ...
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