Softcard goes Aggressive in Marketing Efforts, Plows in $1.5 Mn

Softcard, the mobile payment company formed by three of the largest national phone carriers, is investing $1.5 million for a national marketing debut. The company, a joint venture among Verizon, AT&T and T-Mobile, failed to gain consumer adoption even after going national last year. The new marketing effort highlights Softcard’s point- ...

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