November 14, 2014
Softcard recently announced its support for Windows phone. Earlier, the Softcard app was available for Android platform only. The app is currently available for AT&T customers with Windows Phone devices. The app would soon be available for T-Mobile and Verizon Wireless customers as well. Softcard is a joint venture between AT&T, T-Mobile and Verizon bringing together leading banks, payment networks and merchants to create open mobile payment and commerce system.
For the Softcard app to work on your Windows Phone device, it needs to have NFC and an enhanced SIM card from your carrier such as AT&T that stores and protects your payment and other sensitive payment information. As an app for smartphones, Softcard lets you pay with a tap of your phone, save money on purchases with special offers and use store loyalty, membership and reward cards.
Softcard was earlier known as ISIS Wallet but was rebranded earlier this year to avoid association with the militant group. Softcard offers a free app to combine payments, offers and loyalty. Softcard’s NFC based mobile payment service is available across 200,000 locations in U.S. The app is compatible with over 80 mobile devices across the three carriers. With Windows Mobile support, this number is set to grow.
Softcard uses contactless EMV global standard and SmartTap mobile commerce technology to enable seamless payments, redemption of offers and access to loyalty programs. But Softcard is facing a tough competition from other mobile wallet services that are also keeping up with the current technology trends. One of them is the recently launched Apple Pay that is disrupting the mobile wallet space with robust payment service and wider merchant base.
In the tough competitive scenario, adopting Windows phone could be an effective strategy for Softcard as it could target a totally different segment in the market. With NFC based payments gaining traction in the market, thanks to Apple Pay, a large proportion of Windows phone users would certainly opt for Softcard services. Softcard already has successfully deployed its NFC based payment services across numerous merchant locations.