July 3, 2014
Recently, few people spotted buy now buttons in tweets from the shopping app Fancy. Some of them even tried to click them. The buttons could only be seen on Twitter's mobile app, and were not working when Re/code (who broke the news) tested them out.
'Tapping on them didn't do anything,' the report notes. 'But Re/code did speak to someone who said that tapping on the button earlier on Monday did lead to a checkout page opening up within the Twitter app. Re/code could not replicate that experience.'