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Square Launches EMV Card Readers at $29, Chip and Pin Adoption to Accelerate

EMV adoption got a major shot in the arm. Because of liability shift by October 2015, merchants are going through EMV upgradation. The current chip card readers are not that ideal especially for small merchants. Such readers cost hundreds of dollars, are a bit clunky and definitely not of the size fit for simply carrying around. Now Square is backing up the merchants to deal with this with its latest offering.

Square has finally launched a new reader especially designed for chip based cards. Square is promoting it as the most affordable reader in the market and as an easy-to-set-up reader. The reader is first of its kind for the U.S. and is p ...

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