Square, Inc.: The Making of a Big FinTech for the Small Business Segment

December 24, 2019

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MONTHLY ANALYSIS

Section 1

Introduction

Square, Inc., one of the first PayFac players, was founded in February 2009 and went public in 2015. The company started with the aim of enabling small businesses (sellers) to accept card payments. Since then, it has expanded to provide additional products and services to its customers’ access to a cohesive ecosystem that helps them to start, run, and grow their businesses. In its current form, Square is a commerce ecosystem that successfully combines software and hardware and enables merchants to turn mobile and computing devices into point‐of‐sale solutions. This wide spectrum of capabilities has done well for Square. Consider this: Square, Inc.’s current market cap is $28.9 billion; it has over ...

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