Starbucks app to allow preordering … but will it shorten the queues?

Starbucks is well known for proactively embracing cashless payment methods. The Seattle-based company hit the headlines a few years back when it teamed up with Square to process mobile payments. Its mobile payment app is already well known for enabling users to pay by scanning the bar code tied to the account in the app. In a recent development, the company announced that it has taken the next logical step by integrating a preorder feature into its app.


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