Starbucks: The Unlikely Winner in Mobile Payments

Payments companies have traditionally been among the most financially attractive out of the whole FinTech array in addition to being the most represented globally. However, a conventional type of a payments service provider (PSP) is not all there is to payments.

As financial technology brought new types of shareholders into the scene, the payments segment was not an exclusion with the emergence of non-financial companies gaining power and attention. Examples of such companies include coffee chains, ride-sharing companies, e-commerce and social media giants. And most interestingly, even without naming, everyone would know which companies those are exactly. At the moment, let's focus on a unique case of a non-financial company-wide focus on mobile payments experience, embodied by strategic partnerships and developments. ...

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