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Study States 60% of Americans Created or Used an Account to Shop Online in Last 12 Months

Worldpay’s Online Payment Journey report profiles the modern online shopper, examines how U.S. retailers can adapt to today’s changing preferences

ATLANTA, [Press Release] – Amidst a shifting online payments landscape, consumers value accessibility and brand reputation most, and American shoppers in particular are more loyal than their global counterparts. According to new research from Worldpay , 60 percent of Americans created or used an online account with a retailer in the last 12 months, which suggests convenience ranks top-of-mind for U.S. shoppers. In fact, 47 percent said they create online accounts because it is quicker and easier to shop.

Worldpay, a leader in global payments, has released its findings in ...

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