Swoop Finds new Inventory for Search Marketers, Raised $11.3 Mn

Swoop finds new search inventory for search marketers. They do it in high value verticals like Health, Auto, Finance, CPG and Travel. They specialize in selected organic search result. The Cambridge startup aims to create a less invasive and more targeted way of putting ads on web pages.

Swoop was co-founded by Ron Elwell (CEO) and Simeon ...

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