Swrve Provides Mobile Game Analytics & A/B Testing, Raised $11.1 Mn Funding

Swrve was Co-Founded in 2011 by Hugh Reynolds (CEO) and Steven Collins (CTO). The company has received a total funding of $11.1 Mn through investors Intel Capital, SV Angel, AIB Seed Capital Fund, Enterprise Ireland, Atlantic Bridge, Delta Partners, ACT Venture Capital and Dublin Business Innovation Centre. Some of its partners include EA Games, HitGrab, Epic Games, Mobile Activision Publishing, Flare Games, Story Toys, PlayFirst.

This video gives you an overview of Swrve:

Swrve’s product offers user segmentation functionality based on behavior, demographics, and acquisition source. Analytics comprises only one component of the entire platform, which also offers real-time targeting and A/B testing. Swrve is priced on an individual basis.

About their platform:

  • Swrve helps developers segment their user bases, offering deals and messages and discounts and like items.
  • SwrveTalk messages use behavioural and demographic targeting in an attempt to ensure that only relevant messages are delivered to users.
  • It is integrated with the broader Swrve app analytics platform, enabling the effectiveness of in-app messaging campaigns to be measured and refined. This includes the ability to A/B test those marketing messages so that they can be further optimized for better return of investment.
  • SwrveTalk enables campaigns to be defined across multiple games/apps in a portfolio, specifying when messages are shown, frequency, and exactly which player types they’ll be sent to.

Understanding who our readers are, what they are interested in is vital to us. And we need to be able to talk to them in a relevant and timely way. Swrve gives us that ability, said Barry O’Neill, CEO of Story Toys.

Recently, Swrve added dynamic engagement scoring to its toolset, improving its extant A/B testing offerings to better help application developers dig into their usage data and improve their apps to better fit their user bases. Becky Ann Hughes, VP of Marketing & Product Management, Play First says that their company has seen significant increase in revenue after applying the A/B test with Swrve approach relentlessly.

Swrve has been an excellent partner to EA. Their platform has helped us gain a deeper understanding of our players and improve every aspect of our mobile games, said Dan Nord, Sr Director, Core Product Management, EA Mobile.