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TechFin 2.0: How American Tech Giants Are Applying the TechFin Playbook to India

India is the fastest-growing internet market in the world, with an internet user penetration reaching over 700 million users in 2020. Accelerated by COVID-19, the number of monthly active users is likely to reach 639 million users by the end of 2020, with a near equal distribution of rural users vs. urban users. With this increase in internet users, coupled with a similar increase in mobile ownership, there has been a natural increase in users' payment apps and e-commerce.

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