Tesco runs a Campaign to Highlight Powa’s Mobile Payments Technology

Tesco, the UK based supermarket brand, recently ran a new campaign at its Dean Street store in London. As part of the campaign, it offered a free lunchtime meal to the first five hundred shoppers over a period of two days. The main motive behind the campaign is to test Powa’s PowaTag mobile payments technology. The campaign itself required customers to download the PowaTag app and use it to make the payment by scanning the PowaTag QR code.

This promotion of PowaTa ...

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