The Bank of the Future Will Not Acquire Customers, It Will Nurture Them

Brett King coined an idea that banking is no longer somewhere you go but something you do. Indeed, over the past decade or so, the banking industry made a tremendous shift from financial services as services to financial services as experiences. In banking, as probably in everything else, the modern customer constantly seeks for a better experience. But what is a better experience in the financial services industry? Is it the be ...

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