The Customer Remains King

Mobile payment offers many advantages over paying with traditional cash. However, it can only be successfully implemented where it is adopted by the customer. Christian Baumann, Head Value Added Services from SIX Payment Services, explains which incentives can help attract customers.

It is widely accepted that mobile payment methods are to be a firm part of our future. However, we’re not there yet. Across Europe, the public still relies on cash – indeed last year there was a public political discussion in Germany around Cash is freedom! Nevertheless, there is great interest in mobile payments, so much so that in a recent survey by PwC, 58% of Germans stated that mobi ...

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