July 17, 2016
We’ve heard for years about the massive, still-growing power of the Chinese consumer market. At this point, it’s no secret that the world’s second-largest economy offers tremendous opportunities for international retail merchants.
However, the recent figures published by eMarketer suggest that international merchants have barely begun to feel the boost from Chinese consumer spending.
Cross-border Chinese consumer spending is expected to increase by nearly 75% over the next four years, rising from $86 billion in 2016 to $158 billion by 2020.
The boost in sales can be attributed to the roughly 50 million more Chinese consumers expected t ...