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The Future of Data Management and Analytics Is in Data-As-A-Service (DaaS)

The concept of DaaS is not new to the market, but an increasingly important one, given the accelerating growth and complexity of data accumulated by organizations across industries. As experts explain, the big picture idea behind the DaaS model is all about offloading the risks and burdens of data management to a third-party cloud-based provider. DaaS is a way of accessing business-critical data where it resides.

DaaS is also described as productized data-driven insight on demand. As Elizabeth Press, Founder of D3M Labs, adds, going beyond the technology stack and into core business decisions, DaaS distinguishes itself from other ‘-as-a-Service’ products, because it enables data to become an active partner in human decision making.

Applied to customer relationships, for example,

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