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The Importance of UX in the Financial Services Industry

In 2016, it's difficult to surprise anyone with underlying technology. Open APIs, infinite flow of information, diversity of available talent and availability of technology takes competition to the next level today, when user experience (UX) is really what defines success.

The idea that the greatest tech companies aren't really tech says a lot about the importance of design and the user journey as a success factor. These starlings each in its own niche, companies like Uber, Airbnb, PayPal, Amazon, are all successful in the minds of their customers not as much because of the operational excellence and technology strength behind their solutions, but because of the enticing & seamless UX.

As the UK government s ...

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