May 10, 2016
Building a Killer App for Consumer Satisfaction
The launch of Apple’s latest iPhone SE potentially signals a shift in the direction of mobile interfaces, as the phone’s screen takes a step back to the four-inch screen of the iPhone 5s. Combine this with the promise of a more smartphone-independent Apple Watch 2, and we may be seeing the beginning of a radical shift in consumer experience – one with powerful ramifications for FS firms.
We are also seeing an indisputable rise in screenless interfaces, as Siri continues to improve and products like Amazon’s Echo gain traction. Ju ...