The Key Elements Defining the Perfect Checkout Experience in M-Commerce

A seamless checkout experience is one of the most important elements of a successful e-commerce business. While the variety of payment options at the last stage of online shopping is of a great importance and benefit for businesses, there are other elements to a superior checkout experience.

Mobile shopping-related searches increased 120% in the last year, but are businesses able to leverage the trend and cash in on the consumer behavior trend? Emphasizing the rise of m-commerce (global m-commerce revenue was estimated to be close to $500 billion last year with Asian countries accounting for almost half of that), Think with Google has recently publis ...