October 17, 2015
We’ve analyzed over one million e-commerce transactions and we have some tips to share.
A whopping 62% of customers will never place a second order from an online retailer’s site. In fact, only 16% of customers will ever make more than three orders. To generate repeat business, it is imperative for an online retailer to understand how consumers behave during their first transactions and then do everything it can to increase the chances of getting them to become repeat customers.
One factor that can be used to determine whether a first-time customer is likely to become a repeat customer is the number of items purchased in the first order. We examined over one million transactions by online shoppers over a two-year period across a variety of categories including fashion, gadgets, fast food and others. Our findings were clear: the more items customers purchased in their first order, the more likely they are to later place a second order.
Our researc ...