The Power of Usage-Based Pricing

August 17, 2018

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MONTHLY ANALYSIS

The power of habitual usage

Modern consumers are experiential omnivores continuously seeking for better experiences. Delightful experiences built by technology companies set the level of expectations yet to be matched by the traditional sector, which is gradually evolving from a highly transactional nature of relationships to building addictive usage habits.

The culture of nurturing a habitual usage built a number of modern tech unicorns. A SAP study, explained by Mark Bonchek, Chief Epiphany Officer at Shift Thinking, and Vivek Bapat, SVP & Head of Marketing and Communications Strategy at SAP, states that

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