The Right UX Makes All the Difference in Banking

As the father of Apple said, You‘ve got to start with the customer experience and work back toward the technology – not the other way around. The wisdom has been loyally contributing to the success of the iPhone maker and is probably one of the main paradigms of this year in the business world and will remain in that capacity for years to come.

While technology companies (especially startups) traditionally have been dependent on getting the UX right to ensure survival, for large players in the financial services industry, it wasn't quite the situation for a long time. It happened due to various reasons – one of them being the lack of necessity to fight for customers because they were essentially holding a monopoly on financial services.

In addition, the complex structure of organizations and an array o ...

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