June 25, 2016
It’s difficult to find an industry as segmented as mobile payments. No single platform or application has emerged as the clear favorite, with companies big and small trying to find their position in the market. While this offers consumers plenty of options, it poses a problem for an industry that prides itself on convenience.
Most tech companies look for the widest audience possible, yet mobile payments seem to aim for a sliver of the market and then aim even smaller by the time the app goes into production. Companies look at the payment stack to find layer-specific solutions when they should be working towards a universal interface.