October 18, 2013
Thinaire Press Release:
Thinaire Integrates Offer-based Discovery into Its Mobile Marketing Platform Using the Google Wallet Objects API
Thinaire® will integrate with the Google Wallet Objects API to make mobile couponing a reality. This integration in offer-based mobile discovery supports making all media smarter and more valuable to all stakeholders. The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality. A smartposter in a bus shelter or an in-store ad can now deliver coupons and promotions onto smartphones using RFE (Radio Frequency Enabled) connectivity. These offers will be redeemable at participating merchants all over the United States.
Thinaire’s is working with merchants and brands to enable users to place their phone on an in-store sign and instantly receive a digital coupon and save it in Google Wallet. In the same way that paper coupons are presented, Google Wallet enables you to present a digital coupon directly at the checkout counter with your mobile device.
Watch the animation GOOGLE WALLET ON THINAIRE