With partner PCS Wireless, LLC (“PCS Wireless”), Thinaire Transmedia Network, Inc (Thinaire™) launched its proprietary TAPP STORE® wireless commerce system in early March. Deployed across bus shelters in select New York metro area out-of-home media locations, provided by AR James Media, the program allows consumers to download select Android mobile games applications by tapping (NFC), snapping (QR) or texting (SMS) TAPP STORE® wireless commerce system posters with their smartphones. Waiting for the bus has been transformed into a shopping and mobile commerce occasion. By turning traditional Out-of-Home (OOH) posters into a network for mobile applications downloads, the TAPP STORE® wireless commerce system creates a new and unique channel for on-demand, impulse downloads and point-of-advertising m-Commerce.
“The TAPP STORE® wireless commerce system allows brands and retailers to reach their customers where they are, where they’re going, and everywhere in-between - bringing mobile commerce to wirelessly connected multi-channel media.” said Mark Goodstadt, CEO of Thinaire, “As shopping behavior shifts to mobile commerce, smartphone-ready media allow people to shop anywhere a local wireless connection finds them—at home, in transit, on the street, in a mall or other public spaces, and in-retail.”
The TAPP STORE® wireless commerce system (powered by Thinaire™) is the latest in radio-frequency-based innovation from mobile engagement management company, Thinaire™. It enables automated, point of advertising purchase via short range wireless radio frequency communication (NFC and BLE) and other mobile on-ramps for shopper mobile engagement and action with a variety of ad media units.
Jacob Katsof, PCS Wireless’ Director of Mobile Apps weighed in on TAPP STORE® wireless commerce system, “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need.“
Bus shelters are lit up with TAPP STORE® wireless commerce system posters in Hudson and Essex County, New Jersey during the month of March.
Thinaire has recently been nominated in two categories for this year's Contactless Mobile Awards:
Customer Experience: The Bon-Ton Shoe Salons
Marketing Campaign: Unilever's Good Humor - Share the Love (Summer 2013)
You can see more details here.