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This Bank Is Showing the World How to Use the Right Mix of Branch, Mobile and PC Channels

In the last couple of years, new FinTech startups (new-age banks) have flourished by primarily targeting tech-savvy, young mobile users for banking and financial products. These virtual and mobile banks have made a lot of buzz in the industry; however, the impact of such initiatives is yet to reach full potential, but their impact is loud enough to make banks think.

Globally, banks are undergoing a transformation and are increasingly looking to provide banking services through mobile, tablet and other Internet-enabled devices. Still, there is a common debate about the future of the bank branches: should a bank close down all the physical branches, reduce the number of branches, or change them (form, format) for good? While branch ...

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