This Is Why PayPal Paid $4B for a So-Called Browser Extension

PayPal just announced the acquisition of Honey, a browser extension that helps shoppers to save money, for a whopping $4 billion. The first reaction of the tech community on social media was: “WHY?” Paying $4 billion for a browser extension that plugs in coupon codes at checkout and currently has revenue of $100 million sounds quite exorbitant. This means PayPal is paying 40X the revenue multiple for Honey!

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