June 10, 2016
Digital experience with brands has become an important curative factor when it comes to shopping. And as mobile technology witnesses an outstanding development and adoption rate, online shopping also becomes a native part of one’s life. Hence, it is important for businesses to be able to shift their focus towards digital and adapt new ways of engagement with customers through heavily used devices like PCs and the ones experiencing a massive adoption and usage growth rates (like smartphones and wearables).
Recognizing the importance to measure the trends in online shopping habits, a day ago, UPS released results of a study called UPS Pulse of the Online Shopper, emphasizing the three fundamental trends that have a pervasive impact across the board.