Toshiba Commerce Offers Touchless Commerce, as One of the Leaders in POS Business Globally

Toshiba Commerce is one of the global leaders in advanced point of sale technology, with 50% market share in Japan and 32% market share in the US, as quoted by Leo Suarez, SVP of Marketing & Strategy at Toshiba Commerce. In the US, Toshiba Commerce focuses on mid-tier to large merchants and not the smaller ones.

According to Suarez, Toshiba Global Commerce Solutions is retail’s first choice for integrated in-store solutions and is a global market share leader in retail store technology. With a global team of dedicated business partners, they deliver innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations that are changing the retail landscape.

Toshiba Commerce collaborated with Microsoft to help retailers deliver leading customer experiences through true omni-channel customer engagements. This effort includes Toshiba delivering software and implementation services on the Dynamics platform as well as plans for the future global availability of a combined solution – TCxGravity powered by Microsoft Dynamics - specifically tailored to deliver omni-channel transformation on the customer's terms, and helping them provide seamless brand experiences to build lasting loyalty.

As part of an agreement with Microsoft, Toshiba Global Commerce Solutions will leverage its expertise in store systems software, hardware, and services to extend and deploy Microsoft Dynamics’ industry-leading omni-channel technology platform for retailers. This further expansion of Toshiba’s strategy for TCxGravity with TCxGravity(TM) powered by Microsoft Dynamics ensures a path forward for both existing and new customers, including grocery, specialty, hypermarket and mass merchants, to leverage the Microsoft Dynamics platforms, with the assurance of industry-leading technology, migration options and investment protection.

Here is an illustration highlighting Toshiba Commerce’s Service Oriented Architecture:

Toshiba Commerce is also working on a self-checkout system which does not involve the POS terminal. The new self-checkout concept is called Touchless Commerce. It uses 3D and facial recognition technologies to scan a customer’s face and the contents of shopping basket at checkout and then automatically charge the relevant amount to the customer’s credit card. There are two major processes related to Touchless Commerce:

  • The camera identifies all the items in the basket or bag simultaneously, not serially. This reduces item recognition time substantially as compared to scanning items manually or using automated systems.
  • In parallel, the facial recognition software identifies the shopper, which adds loyalty, payment, and receipt information to the transaction. A proprietary security algorithm verifies the contents of basket or bag.