February 17, 2016
With the rise of mobile, digital experience has become a crucial factor in customers’ brand perception. Mobile phones are often the primary touchpoint with the companies, which is why mobile experience is an extremely important focus area for them. E-commerce is one of the industries that can get affected the most as mobile payments rates have seen a significant boost in the last years.
Why touch payments and sales boost are not always good?
Touch payments are leveraging impulsive purchasing behavior. The smaller the gap between a consumer’s desire to buy something and his ability to check it out right away, the higher are the chances the purchase will be completed. Frictionless payments opportunity has a significant impact on the outcome. The complicated process of typing in personal and financial data is a ...