June 3, 2014
At Apple’s WWDC (Worldwide Developers Conference) this year, Software was king - with announcements such as that of iOS 8, Connected Home, Yosemite and even unexpectedly - Bitcoin
- Blockchain/Virtual Currencies. However, there was also a big new update that Let's Talk Payments had anticipated.
At the WWDC 2014, Apple announced that Touch ID can now be used by third party apps. This basically means that authentication can now happen on device while the purchase can be made utilizing any app.
Apple has had a grand history of getting payments just right. According to Forbes, if Apple can capture 0.2% to 0.3% of payments ‘that could translate to billions if not tens of billions of high margin revenue’.
Apple SVP Eddy Cue has apparently been taking meetings with tech industry bigwigs and speaking about the company's 'interest in handling payments for physical goods and services on its devices, according to Wall Street Journal.
At the WWDC, Apple also announced that it will allow software and app developers to include virtual currency transactions in their applications. This is certainly a positive move both in terms of money as well as technology. However, the word 'Bitcoin' has not been mentioned in their new App Store Review Guidelines.
'Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions,' it states.
When Apple ejected their last Bitcoin Wallet - Blockchain - from the App store back in February 2014, they faced some serious flak from the Bitcoin, and Virtual Currency communities in general. There were cries of 'Ditch Apple' all over the web. This move may bring back some of that lost affection!
More about Touch ID:
Watch this space for more payment related updates from WWDC 2014.