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Traps and Pitfalls for FinTech Startups

Tenuous Problem-Solution Fit

Every successful product/service has to create value for its users by solving a real problem.

Many startups build their businesses based on assumptions which are not proven. This can be linked to scarce initial interaction with a potential customer segment which can generate a mis-understanding of the problem to solve for that segment. This mistake turns to be the first step towards the creation of a product which doesn’t have a clear ...

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