TSYS and FICO Release Report on How Financial Institutions Should Better Engage Their Digitally Active Customers

TSYS today announced the publication, in association with FICO, of a new report titled Engaging Customers: Why Should Financial Institutions Move Toward a ‘Bring Your Own Persona’ Approach. The report explains that with the growing consumer adoption of mobile devices, social media and improved user interfaces, financial institutions can differentiate themselves by understanding their customers’ preference for digital communication and their degree of trust in sharing financial information through digital channels.

More than 2 billion people are using social media worldwide. The always-connected digital consumer is demanding more self-selection and more personalised management tools, and those financial institut ...

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