September 20, 2014
Today most companies understand that having their branded mobile app in a consumer’s smart phone is the closest connection they have ever had with their customers. With time spent on mobile devices rising, companies with a mobile app on a consumer’s phone have a spotlight and opportunity to connect like never before.
Apps are also an inexpensive communication channel. A bank would always prefer you to deposit a check using your smart phone through your banking app instead of going to the ATM or god forbid, the bank branch.
But the dirty little secret is that on average a whopping 80% of mobile ap ...