Twin Peaks is a major sports bar chain in the US known for its made-from-scratch kitchen, rugged atmosphere and ultimate sports viewing experience. The company has announced its partnership with MyCheck, a leading mobile payment technology platform. The idea behind the partnership is to gain more transactions and increase engagement via its own branded mobile payment app. The new Twin Peaks mobile app would allow customers to view, split and pay their bills from their phone using wallets (Apple Pay, PayPal, Google Wallet) and debit/credit cards, order additional menu items, and access exclusive rewards and special offers only redeemable in the app.
The MyCheck mobile app is currently gaining more traction. It will offer its iOS and Android white-label app to customers for payments and rewards at 68 Twin Peaks locations. The app enables customers to pay at the table or counter, order ahead and ask for delivery, split tabs, redeem promotional offers from the restaurant and buy digital gift cards, and receive push notifications. MyCheck claims that its app does not need any special hardware and is integrated with 27 point-of-sale technology systems from major vendors such as Aloha, MICROS, NCR, etc., and with payment systems such as Apple Pay, Google Wallet, PayPal and others.
“At Twin Peaks, we are always looking for new ways to heighten our guest experience without detracting from our core value proposition—delicious food from the best kitchen in sports combined with the ultimate sports viewing experience. By partnering with MyCheck, we will not only extend our brand, but provide guests with the speed and ease of secure mobile payments, including the option to order another round from our great variety of beers, split the check among friends and pay—all from their phone,” said Pete Bell, Chief Marketing Officer of Twin Peaks at a press release. “In addition, our app will allow Twin Peaks to automate how we reward our loyal customers, surprising and delighting them in real time on their phones, with our promotional programs seamlessly integrated into our point-of-sale system.
“We are pleased to partner with Twin Peaks restaurants, which understands that a branded mobile payments app is a vehicle for driving greater customer engagement, as it literally puts the brand in the hands of consumers and keeps it top-of-mind,” said Tal Zvi Nathanel, US CEO of MyCheck at a press release. “The MyCheck platform also provides Twin Peaks with robust data and analytics so they can glean deeper customer insights, test and streamline menu and promotional offerings, and have the information to support new marketing strategies.”
The Israel-based MyCheck was founded in 2011. The company claims to have the largest market share of mobile payments in the country and is now expanding overseas. The company has a strong customer base of 20 companies which includes The Cheesecake Factory, Blockheads and Aroma Espresso Bar.