Two Experiences That Technology Will Kill Off in 2019

January 3, 2019

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MONTHLY ANALYSIS

There is a well-researched variety of reasons for which consumers cut their online experiences with brands short: complicated checkout, forced registration (when forced registration is removed from the checkout page, businesses can see a 45% increase in customer purchases), unexpected costs (56% of shoppers leave for this reason), lengthy registration forms, slowly loading pages, etc. In the financial services industry and e-commerce, abandonment is a particularly painful problem.

The abandonment rate estimates are generally a ...

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