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U.S. Bank Consumer Study Raises New Perspective on How Banks Balance Technology with a Human Touch

MINNEAPOLIS- [Press Release] -Approximately 70 percent of consumers across all generations (85 percent of millennials) believe banks that are current with the latest technology are more trustworthy than banks that lag; however, nearly 4 out of 5 Americans say when it matters most, they value people more.

The findings come from The Balancing Act: U.S. Bank 2015 Outlook on People and Technology, which uncovered some surprising facts about how consumers expect to use financial services in the future.

American consumers want more from their banks than apps -- they want advocates, said Gareth Gaston, executive vice president, Omnichannel, U.S. Bank. Everything we do at U.S. Bank is guided ...

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