How U.S. Consumers Conduct Mobile Commerce - Strategic Implications for Retailers and Merchants

Currently, companies from multiple industries are vying for a slice of the rapidly growing mobile commerce market. On one end of the spectrum, we have large Retailer/Merchants such as Starbucks and Wal-Mart driving sales through the mobile channel. Mobile carriers such as AT&T and T-Mobile are using the mobile channel to provide mPayments and wallets to consumers. Respectively, technology firms such as PayPal and some start-ups are improving the scope of their mobile wallets. Banks and FIs are other players in the ecosystem providing m-banking and utility bill payment facility through the mobile channel who are also looking at m-commerce seriously.

In 2015, mobile paym ...

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