Mobile Commerce Growth in US, in Numbers

The value of commerce transactions conducted via mobile handsets/tablets will exceed US $120 billion by 2017 with 150 million users. Mobile commerce growth in the U.S. is driven by the increasing convenience, value, & security available to consumers via smart devices. Retailers are developing efficient mobile websites/apps and even delivering omni-channel experiences.

Key questions that the report answers:

  • What is the U.S. m-commerce market size, potential, & forecast by segment?
  • How is the m-commerce market broken up by online vs offline (proximity), and by segments (food, retail, etc.)?
  • Detailed value chain analysis covering discovery, payment, and delivery.

Key Insights:

  • M-commerce accounted for 15 – 17 percent of retail e-commerce sales in 2014.
  • Transaction value per tablet buyer per year would overshadow that of the smart phone buyer. Both devices are essential to discovery, payments, deals, & offers.
  • Compared to tablets, consumers use smart phones more for research and less for purchase.
  • Apparel and electronic goods account for the majority of retail M-commerce sales.

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Table of Contents

  1. US M-commerce Market Overview
  1. Market Split by:
    1. Types of Devices
    2. Transaction Value
    3. Segments (Food, Retail, etc.)
    4. Online vs Offline (In-store)
  1. Value Chain Analysis
    1. Discovery
    2. Payments
    3. Delivery

Sample Charts

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