Payments

Uber Starts New Era of Mobile Brand Based Offers

Uber is revamping its strategies for the technology based generation. The company is experimenting with multiple ways to provide a better taxi experience to its customers by simplifying booking and payment, and by providing offers and loyalty points. It has already achieved its initial milestone of simplifying the payment experience through its one-time credit card link up facility.

Uber’s recent partnership with Samsung features Uber in the ‘Galaxy Gifts’ widget on Samsung’s Galaxy S6 and Galaxy S6 Edge along with other select Samsung models, such as Galaxy Note 4. Samsung users in the US will receive the first ride free up to $25.

How it Works:

> Download Uber app and sign up through the Galaxy Gifts widget option on Samsung Galaxy S6 and S6 Edge phones.

> A discount of $25 will be automatically added to the phone’s Uber account for users in the US.

> Tap the Uber button and take a tide.

Here are some use cases that highlight Uber’s other initiatives to share the spotlight with big brands:

Uber with dining and travel brands:

Uber has also tied up with major dining and travel apps such as Starbucks, Hyatt Hotels, United Airlines, and TripAdvisor to enable access to services through their applications on smartphones or tablets. For instance, the “My Reservations” section in the Hyatt mobile application will feature a button icon letting users book their Uber rides.

Uber’s partnership to provide loyalty points:

Uber has joined with the Starwood SPG team to provide loyalty ‘Starpoints’ to travelers who ride with Uber. Starwood is one of the largest hotel companies with brands like W, St. Regis, Westin, and Le Meridien under its umbrella. With the new partnership between Starwood Hotels and Uber, Starwood Preferred Guest members can enjoy the benefit of earning Starpoints every time they use Uber.

To participate, travelers should register their Starwood guest account and link it to Uber. They should also book at least one stay in a Starwood hotel. After this they will earn at least one point for every $1 spent or equivalent in other currencies spent on Uber. If the guests use Uber while staying in a Starwood hotel, they can earn two to four points depending on their Starwood status. These points will then translate to free hotel nights at any Starwood property within the market where Uber Operates. Guests are capped at earning up to US $10,000 worth of Uber rides every calendar year.

To make the access easier for travelers, Uber has integrated “SPG” button within the Uber application for travelers to choose the option to avail Starpoints.

Uber during the Sporting Season:

Uber is also making the most of the IPL (Indian Premier League for cricket) season through their ties to BookMyShow app. Uber is offering customers free rides to the IPL matches if they buy passes from the online ticketing platform BookMyShow. Customers can avail two free rides worth Rs 400 by entering the promo code sent in the confirmation email. The promo code is valid only to and from the stadium for the duration of the match.

Uber has also tied up with IPL teams like Bangalore Royal Challengers and Kolkata Knight Riders to offer discounted rides to passengers in their home cities, as well as an opportunity to win merchandise and match tickets by engaging customers on social media.

Other Initiatives by Uber in India:

Uber has partnered with Paytm in India to comply with the Reserve Bank of India regulations for credit card payments. It allows the users to pay for rides by linking their debit card, credit card, or net banking information to the Paytm wallet.

Uber has also tied up with Oxxy, India’s health care network to provide a free pick-up and drop-off facility to all hospitals, and diagnostic & pathological laboratories in Delhi.

Uber’s Other Ventures:

Uber has partnered with Canada’s Loblaw Cos Ltd. to make grocery shopping easier for customers without cars to pick up groceries ordered online. As the program is still in its testing phase, Uber offers to provide shoppers free rides to three Loblaw stores in Toronto. This program aligns with Loblaw’s “click-and-collect” program which allows customers to order groceries through their website; the groceries can then be picked up by the customers at a drive-through without getting out of their cars. To avail this feature, new customers can register on the Uber app with the promo code “click-and-collect”, while existing Uber users can enter the promo code “UberLoblaws” before the ride.

Uber has also joined forces with Spotify to enable users to control the music that plays during the ride. Users just link their Uber profile screen to the Spotify account once and choose the song from the Spotify playlist while on the ride. The service is rolled out in 10 cities: London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Sydney and Toronto.

Uber has started testing new services such as “Corner Store” in Washington, D.C in which the drivers deliver over-the-counter medicines, candies, beauty supplies, and other goods for which the customers pay using their Uber accounts on mobile devices.

Uber’s ambition to be “as reliable as running water, everywhere for everyone” is proving to be a success with its ventures worldwide. Uber’s associations with the technology and service providers are helping customers to plan the chain of events from dining at restaurant to travelling around the world with just a click on their mobile phones to book a cab.

Shubha

Shubha has deep interest in studying the intersections of the physical world with the digital world and writing about it. She is a techno-commercial person, a gadget freak and she has worked at Amazon in the past.

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