February 1, 2016
Visa Inc. announced the launch of Visa Commerce Network, a new way for merchants to create online and in-app commerce experiences to acquire new customers, drive loyalty and increase sales with relevant offers. Visa Commerce Network is built on the world’s largest electronic payment network, VisaNet, and can be easily utilized by merchants through a variety of simple, commerce application programming interfaces (APIs).
The platform works by connecting transactions between two merchants, and then using that transaction data to help merchants offer targeted discounts and benefits to cardholders.
Until now, ...