Uber treats Payments as core to the customer experience!

I had the opportunity to help a couple of companies in the taxi booking app/services domain. I was consulting them on entering new markets and customizing the product and services to the market. And the experience that I gained from the engagements is that mobile payments, transparent billing and receipts needs to be an integral part of the Taxi booking services to enhance the customer experience. And Uber is a great example of that.

Found in 2009 by the founder of Expa and StumbleUpon, Garrett Camp along with Travis Kalanick, the founder of world’s first P2P engine, Uber has been quick in grabbing the attention of some major venture capitalists. With names like Goldman Sachs, First Round Capital and Benchmark already in its investor’s list, Uber’s most recent addition ...

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