UK's M-Commerce Market to Reach £40 Billion by 2019

The United Kingdom is the second-largest mobile commerce market only after Japan. The penetration of mobile devices in the UK is increasing as the utility of smartphones is deepening because of its portability. Smartphone penetration in the UK has reached 80% of the total mobile penetration which is only a few numbers lesser than US. In 2014, smartphone and tablet devices alone accounted for 45% of all e-commerce traffic in the UK.

As smartphones become even more embedded in customers’ day-to-day lives, it opens up opportunities and challen ...