May 12, 2016
Enables EMV payment acceptance at gas station pumps & drives convenience store sales by engaging consumers while they fuel their vehicles
GREENSBORO, N.C. – May 12, 2016 - Gilbarco Veeder-Root, the world’s leading fueling systems provider, announced the launch of FlexPayTM IV as the next generation of its industry-leading line of EMV-certified dispenser-based payment terminals. Gilbarco jointly developed FlexPay IV with Verifone (NYSE: PAY), a world leader in payments and commerce solutions, to enable gas stations and convenience stores to securely accept EMV (chip card) payments from consumers at the pump.
The first PCI PTS 4.0-certified fuel dispenser payment terminal in the US that supports EMV, Gilbarco’s FlexPay IV provides retailers the ability to upgrade their fuel dispensers in advance of the October 2017 EMV liability shift, which applies to the petroleum forecourt. In addition, FlexPay IV also supports NFC, mobile wallets, encryption and 2D barcode scanning, as well as future regulatory changes.
EMV acceptance at the fuel dispenser is top of mind among gas stations and convenience stores, as the EMV liability shift is less than a year and a half away for this industry, said Jennifer Miles, president of Verifone, North America. Through this partnership, Verifone and Gilbarco are able to help retailers not only meet payments and regulatory needs in an increasingly complex ecosystem, but also enhance the consumer experience. Because FlexPay IV is a commerce-enabled device, merchants will get much more from their investment than EMV payment acceptance.
In addition to enabling the use of EMV, NFC and other payment methods at the pump, FlexPay IV provides gas stations and convenience stores the ability—through Applause TV powered by Pump Media—to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements that help drive consumers from the pump and into the convenience store for in-store, high margin purchases. Pump Media from Verifone Media is the largest and most powerful digital out of home (DOOH) network in the petroleum forecourt market.
FlexPay IV represents unprecedented technology integration from two market leaders, solving retailer challenges regarding payment security, media, and emerging payment technologies, said Steve Moule, President, Gilbarco North America. We are pleased to see our global partnership with Verifone continue to yield significant benefits for our customers.
FlexPay IV is now available in new Gilbarco Encore® 700 S dispensers, and also as a field retrofit for legacy dispensers installed in the field.
Gilbarco will be showcasing FlexPay IV at its annual Retail Technology Conference (May 17–20) in Hilton Head, SC. Visit www.gilbarco.com/rtc for more information.
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. It offers the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. Major product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems, and nozzles.
Verifone is transforming everyday transactions into opportunities for connected commerce. The firm is connecting payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. Verifone is built on a 30-year history of uncompromised security with approximately 29 million devices and terminals deployed worldwide. Its people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. Verifone has clients and partners in more than 150 countries, including the world’s best known retail brands, financial institutions and payment providers.
Verifone.com | (NYSE: PAY) | @verifone