USA Technologies (USAT) is a leading provider of wireless, cashless payment and M2M/IoT solutions for small-ticket, self-serve retailing industries. The company has announced an exclusive market agreement with M&M Sales Company, a canteen franchise with locations in Lafayette, Houma and the Lake Charles area of Louisiana. Through the agreement, USAT would connect 100% of all of M&M's vending, self-service, single cup coffee and rapidly growing micro-market locations that are not already connected to USAT's ePort Connect service.
The ePort Connect Service provides state-of-the-art cashless and telemetry services that enable and track the acceptance of cash, credit/debit card, and mobile wallet payments such as Google Wallet and Apple Pay through its NFC-capable ePort Connect cashless payment system. The companies believe the goal of achieving a 100%-connected machine base will give M&M a clear advantage over their competition. In addition, as part of the agreement, M&M is able to participate in USAT's unique MORE customer engagement and loyalty program which is designed to incentivize, reward and retain consumers through proactive marketing, awareness and rewards.
M&M Sales Company operates 25 full-service vending routes, servicing approximately 4,000 vending machines and single-cup coffee brewers as well as a growing number of micro-market locations. Building on its more than five-year relationship with USAT, the company plans to equip all of its point-of-sale locations with the ePort Connect system (featuring mobile payment technology) within the next five years to achieve 100%wireless connectivity and cashless payment capabilities.
This five-year exclusive agreement also provides for joint marketing initiatives designed to elevate awareness of M&M in their region as well as to increase awareness of cashless capabilities, which would further increase sales and participation at ePort-equipped locations. M&M's integrated service solution would offer customers a portfolio that includes traditional vending equipped with USAT's turnkey ePort and ePort Connect cashless payment and telemetry products. The strategic relationship enables M&M to quickly and safely accept credit, debit and mobile payments (such as Apple Pay, Google Wallet, Samsung Pay and all other NFC payment devices) while implementing USAT's ePort Mobile and ePort Online solutions to integrate payments, loyalty programs and consumer experience enhancements across all of their evolving business segments.