Usage of Voice-Enabled Digital Assistants in Financial Services

MEDICICSIO & Founder and Senior Research Manager

A voice assistant is an innovation that has changed how we go about our daily lives. It listens to our calls, anticipates our needs, and acts when necessary. This revolutionary technology was introduced at Seattle World’s Fair in 1962 where IBM introduced a tool called ‘Shoebox’ which could perform mathematical functions, recognize 16 spoken & 0–9 digits. Since then, this technology has come a long way through the introduction of voice assistants by leading technology companies – Apple’s Siri in 2011, Google Now in 2012, Microsoft Cortana in 2014, Amazon Alexa in 2014, and Google Assistant in 2016. It is expected that there will be significant growth in the number of voice-enabled assistants – it is estimated to reach 1.83 billion by 2025.


Witnessing the rise of popularity in voice-enabled digital assistants, the financial services industry has started incorporated voice functionality in their systems to improve customer experience by developing applications on Alexa, Siri or utilizing in-built voice assistants. Banks have used the voice banking function for account balance inquiries, credit card payments, utility bill payments, and P2P payments. Here are a few players that have incorporated voice technology:


Due to the significant rise in voice-enabled assistants, there are a number of players that have entered this space thereby offering niche services such as enabling banks and FIs to build their own applications for providing voice biometrics for security and authentication through voice intelligence. We have mapped this ecosystem with few of the key players.


Voice-enabled digital assistants are helping the banks in understanding and building better relationships with their customers. In the future, the majority of the users will move away from clicks and swipes to voice interactions in lieu of better user experience. If a bank hasn’t deployed voice technology, they probably should right away or risk being industry laggards.

Note: If you are a bank and looking to integrate voice capabilities in financial services, please write back to us and we would be happy to discuss over a cup of coffee.

Amit Goel & Ravi Rathi

MEDICICSIO & Founder and Senior Research Manager

Amit Goel is the Founder & Chief Strategy and Innovation Officer for MEDICI. He is passionate about bringing actionable FinTech-focused insights, innovative products & services for the FinTech ecosystem such as startup scores, bank assessments, and other innovations to MEDICI’s customers supported by internal tools & processes. He has been named one among the Top 100 FinTech Influencers in the world and Top 10 in Asia multiple times by reputed agencies and companies. Amit has built MEDICI (formerly LTP) as a new age tech-enabled advisory/research firm which is now considered the #1 global platform for everything FinTech.\ \ Ravi conducts research across all FinTech domains and has in-depth experience in the areas of consulting & research. He also has a deep understanding of talent mapping solutions and has previously worked with Fortune 500 companies to solve their talent-related problems. Ravi is especially interested in Cryptocurrency and Blockchain. He has helped various companies understand upcoming technologies in the FinTech domain across the globe. He truly believes that the two things that matter the most in any business is ‘money’ and ‘talent’ and loves solving problems related to these two drivers.

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